Little Stories is a shoe store concept exclusively for children. Game, simplicity and adaptability in a multi-award winning project by Clap Studio..

The goal of this Clap project, in the Valencian neighborhood of Russafa, was to create an experience for the little ones. They started by creating a strong corporate identity complete with a system of lines that help represent, articulate and express the brand identity in different formats. Every detail is designed to encourage imagination and play, but at the same time to highlight the products on display.