Little Stories is a shoe shop concept exclusively for kids. Playfulness, simplicity and adaptability in a multi-award-winning project by Clap Studio.

The aim of the Clap project, in the Valencian neighbourhood of Russafa, was to create an experience for the little ones. They began by creating a strong corporate identity complemented with a system of lines that helps to represent, articulate and express the brand identity in different formats. Every detail is designed to encourage imagination and play, yet meanwhile highlight the products on display.