Ana Illueca went from developing her creativity in the world of communication, where everything happens very quickly, to doing it through ceramics, where a pause is necessary in most of the processes. She turned a hobby into her trade, a potter.

Her workshop is a creative space in which she reinterprets traditional Valencian ceramics, adapting it to the new times, making it more contemporary. For Ana, it is important to value and give more visibility to the crafts of our land, something that perhaps we had normalized, but there are many masters who opened this window to the world and who became references of design.

Among her pieces distributed throughout the workshop as a sample book, we find just that, crafts and design. Ana applies the knowledge and experience of her previous profession to ceramics. Behind each element there is a story to tell, a moment to enjoy. The objective is not the acquisition of a piece, it is to acquire the concept.

Her operating table is the potter’s wheel, that’s where the magic happens. Her thoughts take shape, each one a different one and become decorative and utilitarian ceramic elements. Ana’s personality is reflected in all of them with a Mediterranean air referring to her roots. As she says, ceramics teach you to keep the best, and the best, according to her, is to have few objects but that have a lot of presence.