A classic among the genuine bars of Valencia. An immovable must-stop on the descent through Antiguo Reino de Valencia and the School of Artisans. Since 1962, its graphic proposal stands out for an iconic sign that is already part of the graphic history of the city. Revisited by designer Lina Vila, the image is reminiscent of Paul Rand’s aborted redesign for Ford.
The personality of the Congo, its tradition, is present in an identity proposal that connects with the heritage of traditional bars.