La Postalera was conceived so as to reinvent one’s memories of a trip to Valencia, giving them greater originality through careful illustration and design.

This project by illustrator David Van der Veen and photographer Adolfo López aims to refresh the traditional image we have of souvenirs so that they don’t end up forgotten in a drawer. An experience in itself, it is like entering an art gallery. A place in which to buy, write and even send postcards.