An ice cream parlor that is more than that, where fresh milk is turned into ice cream using “Enrietto” technology. His place, in the Plaza de Cánovas, is a vaporous proposal full of self-references to what is tasted. “Soft, subtle and natural”, define Brandummit, the creators of its branding.

The light appearance of its creamy texture, its delicate flavor, were the attributes on which the graphic identity was based. A hurried exercise where tasting and brand go hand in hand.