Jesús Ortega has been an agitator for Ciutat Vella for nearly two decades. With one of his latest projects, Colmado LaLola, he wanted to replicate the eternal sensations of sitting down to spontaneously eat a groceries.
The Valencians of IDEO captured the inner world of Jesus and his family past in colmados that, like this one, were full of product, with chambers full of pickles, and a shiny Valencian tile.
